Wednesday, February 19, 2014

Pass Pricing

We put a lot of thought into season pass pricing every spring.  We hope we have made it pretty obvious that we value our members and value our guests who make the decision to become members. Therefore, we have historically offered sometimes aggressive prices on season passes for those who make that commitment in the spring for the next season.  Unfortunately, we can't afford to offer an Olympic Pass deal or a 2-year Golden Pass every spring.  With that being said, we do try and make it as affordable as possible for as many guests as possible to purchase a pass.  Harmless Sales Pitch Alert:  For individuals to renew their season pass for next season right now, it costs just $179 to do so.  If you are not a current member, the price for a pass for next season right now is just $249 but you can use that pass for the rest of this season as well. Yes, we have increased the prices from last spring.  However, please know that it costs more every year to run Welch Village and therefore as costs for us increase, the costs unfortunately for our guests sometimes need to increase as well.  We would also like to continue to make more improvements over the next few seasons and it takes added revenue to do that.  It's always nice too add a new chairlift, improve snowmaking, add chalet space, and expand terrain like we did with the Back Bowl.  This fall I spoke with one of our guests at the Mall of America Ski Show.  He told me that he actually loves it when he comes to Welch when it's busy and he has to wait in lift lines.  He went on to say that he understands when sometimes prices need to go up because if Welch Village is busy and prices increase, that means that he will most likely get to enjoy a new capital improvement sometime soon.  Thank you whoever you were.  You get it.  And so do most of our guests and members.  Thank you to you as well. 

You can view this year's spring pass prices HERE.  For those of year who jumped on the Golden Pass offer a year ago, you can just sit back this spring and enjoy the great snow we have!  As I write this entry, Welch Village is in a Blizzard Warning with 7+ inches of snow in the forecast.  It should be a great late February and month of March!  


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