I was in Boyne, Michigan this past week... part of a group of five Welch Village management members attending the Midwest Ski Areas Association conference and trade show. This is an annual event where ski area staff from across the Midwest come together to learn, network, socialize, and prepare for yet another winter season that is just around the corner. The Boyne Michigan area is truly special this time of the year and the staff at the resort did an excellent job hosting this event. This year's conference offered a variety of interesting and educational sessions on all topics relating to ski area operations. Personally, I learn the most at these events from talking with ski area operators from across the Midwest region and learning how they run the businesses, what their seasons were like, what's new for them at their areas etc. This year, I learned the most from the operators of Perfect North Slopes in Indiana, Cascade Mountain in Wisconsin, and Crystal Mountain in Michigan. Specifically, I was impressed at how these ski resorts train and manage their staff in customer service across all the departments. I feel we do a pretty good job at this at Welch Village but there are always opportunities for growth. The event also provides a chance to learn about the latest in equipment & technology from industry suppliers. Below is a collection of photos taken during the week.
We at the Village like to say that this event marks the unofficial start to the winter season for us. We hope you are enjoying the last few weeks of summer. We are busy getting ready for our 50th season and are looking forward to serving you for 50 more.
Tim Parker(Rossignol) with a passionate sales pitch to Joe Yasis (Afton Alps)